Milwaukee Electric Tool
Company Profile
Milwaukee Electric Tool Corp. is an industry-leading manufacturer and marketer of heavy-duty, portable electric power tools and accessories for professional users worldwide.
Business Situation
Improve website:
- Provide a lower cost structure
- Support new, rich media
- Support increases in website traffic
- Increase end user engagement
- Improve usability through site speed and access
- Improve search functionality
- Incorporate social media features
- Allow for flexible and easy internal website management
Solution
- ASP.NET
- Microsoft Commerce Server 2007
- Javascript
- Microsoft SQL Server 2008
- LINQ to SQL
- Content Management System (CMS)
- Web Analytics (Omniture)
- Google Search Appliance
- Google free geolocation
Results
- Produced a state-of-the-art website affordably
- Reduced hosting costs by more than 60%
- 30% reduction in operational costs
- Increased SEO with an immediate increase in search traffic
- More than doubled site traffic in users per month
- 3-year positive trend for a market share shift from ~ 2% to ~10%